Why Rebrand? The Backstory of raywenderlich.com

Kodeco is the brand new raywenderlich.com! Study the place it began, and what led us to a rebrand.

– By Ray Wenderlich, Founder

This put up is one in a sequence about our rebrand; learn all of them right here:

Introducing Kodeco — the New raywenderlich.com
Why Rebrand? The Backstory of raywenderlich.com – (you’re right here)
To Infinity and Far, Far Past
319 Days to Constructing a New Model

You’ve most likely observed that raywenderlich.com has made an enormous change: We’ve a brand new look, and a brand new title!

Welcome to Kodeco: the brand new raywenderlich.com!

Whereas the positioning may look a bit totally different, don’t fear: you’ll nonetheless have entry to the identical nice materials you’ve at all times loved along with your membership. However it’s possible you’ll be questioning:

• Why is raywenderlich.com rebranding?
• Why are we doing this now?
• Why did we select the title Kodeco?
• What’s new, and what’s altering?

Let’s dive in!

Why Is raywenderlich.com Rebranding?

About 10 years in the past, I stop my job to turn out to be an indie app developer. As I used to be making apps, I began my very own private weblog to share issues I used to be studying alongside the best way.

However over time, the positioning grew far bigger than one individual’s private weblog. Now, I’m a small a part of an incredible group of over 300 gifted builders from all over the world who staff as much as assist the group be taught and turn out to be specialists in cell improvement.

Again once I first created raywenderlich.com, I by no means imagined that the positioning would rework from my private weblog into the group useful resource that it’s right this moment. If I had recognized, I by no means would have named the positioning raywenderlich.com. As a substitute, I’d have picked a reputation that higher represented all of us.

Actually, I strongly thought-about rebranding the positioning as early as seven years in the past, and bought a number of totally different domains similar to tutorialteam.com, rwtutorials.com, and so forth. Nonetheless, the timing simply wasn’t proper; there’s an enormous quantity of labor that goes right into a rebrand, and our staff was just too small to deal with it.

Why Are We Doing this Now?

However now issues are totally different! Since I first thought-about rebranding the positioning, our staff has grown significantly:

• A Rising Staff: We now have over 300 authors, editors and leaders at raywenderlich.com, together with a full-time workers of 25 folks.
• A Rising Library: Our library now contains over 5,000 movies, 2,000 articles and 40 books on cell improvement.
• A Rising Scope: We’re not merely an iOS website anymore: We now cowl all facets of cell improvement, together with Android, Flutter, Server-Facet Swift, Unity and extra!

We’re now on the stage the place we completely want a brand new model that higher displays the fact of what we’re as a staff and as a website. We’d like a model that makes it clear:

• We’re not a single individual’s weblog anymore; we’re a group of builders who like to be taught and share our information with the world.
• We’re not a tiny little website anymore; we’re a world-class academic platform and group.
• We’re not solely an iOS website anymore; we now cowl all facets of cell improvement, and we’ll cowl much more topics sooner or later!

In different phrases, raywenderlich.com has leveled up! I like to consider it just like getting a status class in D&D. :]

Why Did We Select the Title Kodeco?

We thought-about tons of of various title prospects for the brand new model, and the one which got here up on high was Kodeco (seems like co-DECK-ko).

What we love about this title is that it combines the concept of “code” and “echo”. Our staff makes a speciality of creating high-quality cell improvement tutorials, the place our specialists present you methods to write code, and readers then “echo” of their footsteps.

Much more, after following our tutorials, readers usually find yourself with careers in cell improvement and turn out to be specialists themselves. They then begin to share, or “echo” their information, by giving talks at meetups or conferences, mentoring junior builders or by becoming a member of our tutorial staff, educating and galvanizing the following era of builders.

In different phrases, this website is all about educating in a method the place readers “echo” what we do, and the teachings we train additionally “echo” by means of different builders, who pay it ahead throughout future generations.

Another excuse we like Kodeco: It’s a complete lot simpler to spell and sort than raywenderlich.com! :]

What’s New, What’s Altering, and What’s Staying the Similar?

Actually, the one factor that has modified is the title and the positioning’s look. Every part else is identical. It’s like rising up: If your loved ones strikes to a brand new home, the tackle adjustments and the home itself seems to be new, however the whole lot inside shortly seems to be like dwelling once more. We’re nonetheless the identical bootstrapped firm we have been earlier than. We nonetheless have the identical inside staff in place. We nonetheless consider in the identical values and have the identical ethos that we’ve at all times had.

And our content material contributors? They’re nonetheless all right here, too! As a substitute of being generally known as the raywenderlich.com Tutorial Staff, they’re now proudly generally known as Staff Kodeco. Your entire favourite authors and instructors are nonetheless right here that will help you talent up and develop your future as a developer. All of the content material that you simply had entry to earlier than, you’ve got entry to now… together with many new issues we’re cooking up!

We’re extremely enthusiastic about this subsequent chapter of our improvement, and might’t wait so that you can be a part of us on the journey!