Ukraine-based Serpstat Perseveres Amid the Struggle

Editor’s be aware: Serpstat is an search engine optimization supplier in Ukraine. An worker of the corporate submitted the article beneath at our request.

Serpstat is a Ukraine-based SEO platform. Based in 2013 as a key phrase analysis software, our firm has grown to roughly 100 workers all through Ukraine, serving 400,000 clients worldwide.

Covid-19 compelled us to function remotely. We realized how you can work, talk, and construct processes just about to serve ecommerce companies.

Our Struggle Efforts

Russia’s invasion of Ukraine modified our lives and firm. Many Ukrainians, together with some colleagues, proceed working, regardless of the air alarms. Some group members joined the Ukrainian Armed Forces, whereas others assist coordinate volunteers or help in cyber efforts to share the reality worldwide in regards to the battle.

For now, Serpstat is concentrated on:

• Monetary help of the Armed Forces,
• Volunteer initiatives,
• Sharing war-related info within the digital house,
• Sustaining the corporate’s viability,
• Supporting Ukraine’s economic system.

As it is important to speak an correct image of the battle, our English weblog editor, Taras Prystatskyy, launched a volunteer initiative of journalists and joined the data resistance.

Prystatskyy writes, “Ukrainian Volunteer Journalist Initiative (UVJI) cooperates with Western journalists within the info area. Volunteers accumulate, confirm and translate all of the information for Western media in order that the world can see the true state of affairs in Ukraine. We sleep for 4-5 hours per day, however everyone seems to be motivated. I do know volunteers who work in Kharkiv from bomb shelters.”

Security and Stability

Our precedence is to make sure the security of workers. Within the first days of the battle, we helped them evacuate from Kyiv, Kharkiv, and different cities below hearth.

Now, we monitor our workers’ circumstances and are prepared to assist with relocation if wanted. We continually replace our inner databases of volunteer facilities overseas and rental housing in Ukraine and different international locations. We additionally average native chats for our workers who needed to transfer.

We attempt to make sure monetary stability for our workers. This contains paying salaries prematurely the place obligatory.

We’ve simplified some workflows for the brand new atmosphere. We maintain day by day worker help conferences by way of Zoom with an authorized psychologist. Contributors have the chance to share their experiences and obtain skilled recommendation. Attendance is non-compulsory.

We additionally maintain weekly conferences with high managers of Netpeak Group, our father or mother firm. Managers share information about their companies’ actions and knowledge obtained from authorities.

Leaving the Russian Market

The battle compelled us to make fast choices. One important choice was the boycott of our Russian customers. As a Ukrainian firm, we couldn’t proceed to help shoppers in a rustic whose missiles destroy our cities and kill civilians. Thus, Serpstat turned one of many first Ukrainian SaaS companies to dam person accounts from Russia, regardless of the financial penalties to us.

Serpstat additionally misplaced appreciable revenue from Ukrainian shoppers, however some have began working once more. Many Ukrainian companies are struggling.

Our CEO, Ekaterina Kabakova, said, “The fast plans are to launch a help program for shoppers from Ukraine to assist hold their companies afloat.”

Wanting Forward

Though lots of our workers needed to go away their properties for safer locations, we try to maintain our companies steady for purchasers. We proceed updating and growing new instruments and options.

A latest replace is “Key phrase developments,” which collects and shows the preferred search engine queries. We used this software to analysis the change in international key phrase exercise following the Russian invasion.

Regardless of the hardships, Serpstat is trying forward. CEO Kabakova explains, “Within the first month, we misplaced about 50-60% of earnings, making it tough to foretell future outcomes. We all know how necessary it’s to undergo this tough interval for workers and their households, for the nation’s economic system, to contribute to victory and rebuild the nation afterward.”

Our new help web page explains how one can assist Serpstat and Ukraine.