The story of Heads Up For Tails (2022)

In the event you’ve been fascinated about beginning an internet pet provide retailer, this story is for you.

“Pets have extra love and compassion in them than most people.”
– Robert Wagner

Being a pet mother or father is a full-time job. 

You’re at all times looking out for high quality merchandise. Be it meals, toys or day-to-day pet provides, you’re at all times searching for the perfect for your loved ones. 

The one model that has made a reputation for itself in not simply offering pet mother and father with high quality merchandise, however experiences that led to lifetime tales, is Heads Up For Tails. 

Born out of affection for pets, Rashi Narang and Samarth Narang based one in all India’s most-loved pet provides model of at this time, Heads Up For Tails. Recognized to create and curate revolutionary services that convey pleasure to pets and their households, the model’s mission is to assist each house expertise the fun of elevating pets as household. 

If their imaginative and prescient itself made you go ‘aww’, you’re not alone! 

As pet lovers ourselves, Shopify is glad to be part of the pet provide model’s journey to turning into a family identify by logging on with us. 

“The entire tech area appeared extraordinarily daunting once we determined to take our model on-line. Then got here alongside Shopify. Shopify enabled us to run the eCommerce aspect of issues very simply with out having to take a position and develop a giant expertise group. It’s as simple as a platform that we might do every part ourselves. It made every part really easy!”

Wish to begin an internet pet provide retailer like Heads Up For Tails? Get began with a free trial on Shopify. 

The story behind Heads Up For Tails, an internet pet provide retailer

Began again in 2008, the story of founding Heads Up for Tails comes from Rashi’s expertise with a fantastic labrador named Sara. 

On Sara’s first birthday, Rashi needed to get her one thing particular. One thing that was completely crafted for her. However on probing the markets, all she discovered had been pet beds that regarded nothing greater than tablecloths stitched collectively or toys that didn’t actually look protected sufficient to be given to her. This led to her empathizing with many different pet mother and father.  

Right now, regardless of which pet you’d go on the lookout for provides for, the issue was the identical and Sara grew to become the inspiration for Rashi to take it upon herself to unravel this challenge. 

“To us, pets are household and household deserves nothing however the perfect. After I went out to discover a present for Sara for her first birthday, all I discovered had been beds that regarded like tablecloths and toys so soiled that I wouldn’t ever need her to chew on them. That’s when the realisation dawned on me that I is probably not the one one. There have been so many different pet mother and father like me who struggled to search out the best pet provides, and that’s the place our journey started.” 
Rashi Narang 

With a single-focus purpose of giving mother and father entry to nice high quality merchandise, Heads Up For Tails crafted their model values that went on to win many hearts throughout India and constructed belief of their prospects – innovation, pleasure, impression, dedication and braveness. 

Right now, the pet provide model on-line and with their in-store experiences is understood for pushing the boundaries with a purpose to make elevating a pet an distinctive expertise for households. Every of their product ranges is designed, layered and examined for not simply performance, however having the ability to ship an expertise. An expertise that improves with time, because the model pushes itself to know the altering wants of pet mother and father and pets, and innovate to fulfil them.

Heads Up For Tails quickly grew to become a family identify for many of us. Somebody we might belief when it got here to high quality pet provides. The model at this time has grown to over 30 shops throughout India, serving to pet mother and father actually expertise the magic of the particular bond they’re fostering.

Promoting pet provides on-line: Beginning an internet retailer with Shopify

Because the model grew, Heads Up For Tails observed a rise in demand for his or her merchandise from places they didn’t but have a retailer in. Increasing their brick and mortar aspect meant cautious analysing of the market demand and development, which might take time in having the ability to attain out to these pet mother and father who had been desperately searching for for high quality merchandise.

That’s when the model determined to go surfing to have the ability to join the dots and make their merchandise out there to everybody who couldn’t stroll into their shops simply but. Heads Up For Tails selected Shopify as their eCommerce platform and we couldn’t be any happier to nonetheless be part of the model’s journey. 

With the flexibility to begin an internet retailer simply, Shopify gave Heads Up For Tail extra time to deal with innovation and delivering happiness to pet households. The straightforward-to-get began with retailer builder, with a plethora of plug and play apps to utilize, enabled the model to go surfing very quickly.

As of at this time, Heads Up For Tail’s total in-store product vary is on the market on their on-line retailer. Meals, collars and leashes, cat necessities, grooming merchandise, harness, treats – you identify it, and also you’ll discover it on their retailer with so many variations that you just and your pet are going to be spoilt for alternative! 

In the event you haven’t already, go to their retailer right here to purchase pet provides for your beloved.  

In actual fact, Heads Up For Tails has additionally gone past simply promoting pet provides on-line to make a constructive impression in society. They’ve launched the Heads Up For Tails Basis to reconnect our world with animals in order that we will all discover a area to co-exist peacefully. The model needs to have the ability to make a distinction within the lives of generations of city animals by altering the human mindset.

The model goals at educating and reminding youngsters and adults of a world the place compassion is second nature. 

“Now we have seen some superb tales of how pets have modified lives. However on the identical time, we have now additionally seen some dysfunctional tales that had been heartbreaking. So we’re making an attempt to attach that. We’re working onerous on educating mother and father on methods to perceive these particular members of their household, methods to settle for them in society. We would like them to expertise the magic of being the household of a pet.” 

Greater than an internet pet provide retailer: Serving to their prospects set up robust bonds with their pets

Simply because our pets can’t converse, we regularly are inclined to miss the little issues that make them completely happy. We are inclined to overlook their indicators of searching for consideration and generally illness. That’s why Heads Up For Tails does extra than simply itemizing their merchandise on their Shopify pet provide on-line retailer. Right here’s how they information pet mother and father in selecting the best merchandise for his or her particular relations! 

1. Product pages that educate greater than promote 

The brand new-age client isn’t just cautious concerning the merchandise they purchase for themselves, but in addition their pets. They need to have the ability to get as a lot details about pet provides earlier than buying them. However on an internet pet provide retailer, you’ll be able to’t have a nose to nose dialog with the client to deal with any queries that will are available in whereas they flick thru your vary.

Heads Up For Tails tackles this downside by creating in-depth product pages. They don’t simply show a number of product photos to assist their prospects get a feel and look of what they’re promoting. The model features a rigorously written product description as effectively, which highlights what goes into the making of the product, why it’s preferrred for the pet and extra. 

2. Suggestions that introduce them to new merchandise 

Once you stroll right into a retailer, it’s simple to flick thru merchandise and even ask for suggestions. However if you’re operating an internet retailer, this type of interplay will get restricted and educating the client or introducing them to merchandise that would add extra worth to their pets, could be difficult.

To counter this, Heads Up For Tails shows product suggestions based mostly on what a customer comes on the lookout for. For instance, if a customer comes looking for dry meals, the model makes use of suggestions to introduce them to the completely different manufacturers, flavours and different varieties out there on their retailer. 

3. Educating prospects one story at a time 

As a result of pets can’t converse, it typically will get powerful to know how they assume or what they want. Heads Up For Tails on-line pet provide retailer has a weblog part the place they share tales that come from completely happy pet households to suggestions from pet groomers and trainers to assist mother and father with the upbringing of their family members.

This additionally helped the model set up authority within the eyes of their prospects for figuring out what they do and being really captivated with it. 

4. Making a household by celebrating collectively 

Heads Up For Tails additionally has an unique birthday membership that your pet could be part of. On signing up, you’ll be able to share your pet’s particulars together with their likes and dislikes with the model, and extra importantly – their birthday. Keep in mind how Rashi needed to search out the right present for Sara?

By signing up and turning into part of this membership, you get entry to a particular 15% low cost on every birthday of your pet. So as to purchase them the items they need!

Doing so has helped the model not simply create a close-knit household of shoppers and their pets, but in addition create a base of loyal prospects who maintain coming again to the model for the standard they provide. 

With a number of apps and companions within the Shopify ecosystem, the pet provide model is enhancing its on-line retailer purchasing expertise with every passing day, profitable extra hearts throughout India and serving to pet mother and father in elevating the perfect boys/women of their households!

Are you as captivated with pets? Do you dream of opening a pet provide retailer to assist pet mother and father uncover the perfect of merchandise for his or her little ones? It’s time to show your love and keenness right into a profitable on-line enterprise. 

Join on Shopify for a free trial to begin an internet pet provide retailer.