Now On-line with the Assist of WooCommerce

Within the 18th arrondissement of Paris stands the Marché Saint-Pierre. Well-known for its wealthy historical past in French textiles, that is the place necessary choices are made for the subsequent yr in trend, upholstery, bedding, and extra. It’s the place locals, vacationers, and touring professionals alike go to see the most recent developments in addition to the classics in fashion. You may catch a glimpse of a famed designer strolling the streets whilst you mingle with hobbyists in search of the right new sample. 

Since 1990, it’s also the place you’ll find Tissus Lionel, an organization based by Houri Lionel specializing in wholesale and semi-wholesale textiles. With 4 magasins – French for outlets – within the St. Pierre market alone, Tissus Lionel is a steadfast presence in Parisian textiles. 

In 2017, Tissus Lionel sought to increase their presence within the textile trade by taking their retail capabilities on-line. Now, their success is clear with companions like Disneyland Paris, Lido de Paris, and the distinguished Opéra Nationwide de Paris. 

Not removed from the historic St. Vincent de Paul cathedral and mere kilometers from the Arc de Triomphe, you’ll discover one other considered one of their bodily places – their first retailer, specializing in hobbyist textiles for artwork and leisure. 

Promoting to Paris and past: Rising with ecommerce

Tissus Lionel relied on their impeccable word-of-mouth status and in-person gross sales for greater than 20 years. In 2012, they created a easy HTML-based website. By 2016, patrons might evaluation a web based catalog and name in orders over the cellphone. 

Their purpose was to turn out to be the chief in high quality textiles on-line at an unbeatable worth. In 2017, they labored with an company to create a full-scale ecommerce answer, and launched with over 900 materials.

Not lengthy after, they partnered with notable developer Julien Gerardin to construct one thing that will maintain tempo with the ever-advancing ecommerce world and scale with Tissus Lionel’s development and future imaginative and prescient. 

The consequence was TissusLionel.com, a completely responsive ecommerce website able to assembly the wants of each particular person {and professional} consumers.

On this website and of their shops, you’ll discover wholesale materials – from cotton and jersey to felt, leather-based, waterproof choices, and extra – spanning a variety of budgets and pursuits.

All advised, Tissus Lionel now lists greater than 4,500 SKUs on their website. 

Selecting an ecommerce platform 

Tissus Lionel put a lot time and consideration into selecting the right ecommerce platform. The workforce evaluated a lot of content material administration programs (CMSs) earlier than making a call.

With a world-renowned status, the platform wanted to help their present enterprise and supply room to scale. With hundreds of SKUs, the location wanted to be constructed on a stable basis that would offer the groundwork for his or her developer. 

Tissus Lionel in the end selected WooCommerce for its flexibility, robust CMS, and the safety and help supplied by the WordPress neighborhood. The flexibility to combine the logistics of their current ecommerce construction was additionally an necessary issue of their resolution. WooCommerce extensions saved the workforce time in each improvement and in managing and increasing retailer choices sooner or later.

With extensions a key draw to WooCommerce, Tissus Lionel makes use of a number of on their web site. For funds, they use Viva Pockets – a well-liked fee platform for European retailers – and PayPal. 

Additionally they use Cubyn for logistics administration, although a particular API integration is required. 

Viva Pockets 

A frequent fee complication for European-based shops is the number of currencies used and the laws and paperwork concerned with changing these to a single native forex. This may end up in money move complications and hours of added paperwork for administration. 

Viva Pockets solves these points, which is why shops discover it so useful.

Tissus Lionel came upon about Viva Pockets by means of the advice of a neighboring service provider – an excellent signal concerning the high quality and usefulness of the platform. Tissus Lionel now cites it as considered one of their most beneficial instruments.

Past the non-public advice, Tissus Lionel selected to work with Viva Pockets due to the wide range of fee strategies and the power to hyperlink on-line funds with their bodily places. 

At their retail shops, they respect the trendy fee terminals. On their website, Tissus Lionel is thrilled that they’ll take funds straight on the order web page.

“The Viva Pockets implementation was ultra-fast,” says Tissus Lionel Internet Ecommerce Mission Supervisor, Gerardin Julien. “Our conversion charge elevated by over 2% and our conversion funnel was lowered by one step.” 

Tissus Lionel says they haven’t skilled a single concern within the time since they’ve began utilizing Viva Pockets. Julien additionally famous that “the setup course of is likely one of the best we’ve skilled in comparison with varied fee strategies like Stripe, PayBox, and PayPal.”

A website they’re pleased with

Tissus Lionel’s requirements for excellence are pivotal to their ongoing success. The web site isn’t any completely different. In an announcement publish on their website, they stroll prospects by means of the developments they’re most pleased with. 

This contains one-click registration by means of guests’ current Fb and Google profiles, enhanced safety measures, order monitoring and wishlist options, the power to request samples, free native supply, and extra.

Instruments like Viva Pockets make monetary administration simpler for employees whereas offering seamless choices for patrons. The result’s operational effectivity and a better conversion charge. 

A visit to Paris is probably not in your fast future, however with the Tissus Lionel ecommerce website – constructed with WooCommerce and WordPress – you may faucet into one of the vital well-known textile firms on the earth from the consolation of your property. 

See their website in motion at TissusLionel.com.