HP’s Wayne Davey on accelerating digital manufacturing prospects

Throughout the TCT 3Sixty present that came about in Birmingham, UK, 3dpbm was lucky sufficient to meet up with Wayne Davey, the World Head of Gross sales and Go-to-Marketplace for HP’s 3D Printing Options group. We took this chance to discuss HP’s Go-to-Market technique within the UK in addition to in different key markets all over the world.

With greater than 30 years of expertise in digital transformation, Wayne Davey leads the technique for delivering 3D printing and additive manufacturing options – that speed up digital manufacturing prospects – to market. Pushed by buyer success, his job is to search out the precise utility and answer to assist obtain additive manufacturing progress for HP’s 3D printing prospects.

Previous to Davey’s present position at HP, he was the Senior Vice President of World Gross sales, Software program & Healthcare Options for 3D Techniques Company, the place he constructed up in depth AM business expertise. His scope encompassed forming and aligning a worldwide gross sales group and masking medical implant manufacturing made potential by additive manufacturing options and a portfolio of business software program. He was additionally answerable for re-focusing efforts throughout the EMEA and India areas as Vice President of Gross sales & Basic Supervisor.

Along with this, Davey spent greater than fourteen years at HP working throughout the EMEA area. As Vice President & Basic Supervisor, he led the LaserJet Enterprise Options and was additionally the Basic Supervisor for the HP Scitex Enterprise, the place he offered industrial signage options. Those that know the historical past of the additive manufacturing business, particularly with respect to jetting applied sciences, additionally know that a number of it originated at Scitex.

“3D printing is simply such an fascinating space to be concerned in. For me, there was this chance to enter into the business – which enabled me to essentially take in the distinction that this expertise could make to individuals’s lives. That actually was one of many major drivers. I’ve been concerned in numerous rising applied sciences, totally different disruptive applied sciences in numerous industries over a few years, however once you have a look at additive manufacturing, 3D printing, once you have a look at it throughout the assorted totally different verticals that exist – definitely those that we select to take part in – it’s simply making such a distinction to the world, to the planet, to individuals’s lives,” mentioned Wayne Davey, when requested about what introduced him to the additive manufacturing business.

“We take into consideration outcome-based fashions and the shopper journey. If you have a look at that buyer journey, half design, utility growth, possibly technique of industrialization, how software program, how programs and platforms, how supplies, how post-processing, the entire digital manufacturing workflow, if you happen to like, how that every one comes along with various totally different levels of automation, in varied totally different verticals. It’s actually very a lot the place we wish to be and the place we really feel snug and the place we really feel we will create the utmost worth,” mentioned Wayne Davey, with respect to HP’s considering and perspective when working with prospects, and the strategy that the corporate takes when partaking with totally different initiatives.

The businesses which can be engaged in types of manufacturing stay in the identical, ever-changing world as all of us stay in. In keeping with Davey, the enchantment of 3D printing to different firms right this moment is big, particularly post-covid. With all of this unpredictability, firms are considering very carefully about their manufacturing methods, how they’ll optimize their provide chain, how they’ll implement extra distributed administration – extra regionally, how you can cater to the demand for mass personalization, and how you can function extra sustainably.+

“I feel what firms are taking a look at, based mostly on the engagement that we’re having with them, is actually at an element and utility stage. For those who have a look at how we collaborated with GM lately, there’s that sort of instance the place additive actually performs in since you don’t have the tooling points. We’re very blissful to be engaged in these initiatives.”

What Mr. Davey is referring to is a really current case the place Chevrolet engineers made a late change to the 2022 Tahoe’s design, necessitating the creation of a further half. The brand new, versatile “spoiler closeout seal” fills a niche on the rear of the massive SUV. Growing the mandatory instruments would have delayed the supply of 30,000 autos. So GM partnered with GKN Additive Forecast 3D, one of many largest service suppliers on this planet utilizing MJF expertise and a key associate to HP. GKN engineers printed the 60,000 elements (two for every automobile) in MJF utilizing a TPU materials that met GM’s standards. They had been additionally smoothed through vapor sprucing to make them appear like customary injection molded elements.

“There may very well be one other undertaking with some other buyer, notably in excessive regulatory targeted companies, the place the elements that you just’re speaking about with design right this moment will most likely be produced in three years time once they’ve gone via that product lifecycle administration incentive. So, I’d say, as a generalism, many firms right this moment are interested by additive in the best way that they’re designing, in the best way that they’re going via their ‘prototyping phases’. Now, we’re engaged from a producing perspective in conversations which can be half particular.”

HP is working with shoppers throughout a variety of elements, to determine which of them take advantage of sense with additive, what monetary, speed-to-market, or different concerns they’ve obtained in addition to issues about sustainability. When the initiatives transfer ahead, HP works with them to categorize the vary, combine and quantity of elements that might make sense to fabricate by leveraging AM expertise. It may very well be Multi Jet for polymers or may very well be HP Metallic Jet sooner or later for metals. “Then it’s a merely matter of working with them to section that into manufacturing, both with expertise that the shopper would wish to personal – what you’d time period in-house – or possibly via our Digital Manufacturing Community ecosystem.”

There are a number of totally different causes that organizations need to optimize their provide chains and the whole price of operation is a key factor. Contemplating the price of energy, labor, elevated automation, and sustainability – the implementation of AM more and more is sensible.

As for HP particularly, Wayne believes that the heritage of the HP model, beginning with Invoice Hewlett and Dave Packard in a storage and changing into a pioneer of Silicon Valley, is a large promoting level for serving to firms belief that they’ve the precise associate to make this difficult transition. The implicit repute, reliability, and consistency of a model with such a robust historical past make for a terrific associate to speculate with.

“I really feel HP has an necessary half to play within the evolution and acceleration of this business. We’re very happy to be engaged within the business. We really feel very a lot a part of it. Our purpose is to assist our companions and prospects additionally generate success. And that’s necessary for the expansion of the business” Wayne Davey mentioned when requested about HP’s place as a market chief. “We’re targeted on delighting our prospects day by day, and that’s what drives us.”