BeCommerce: ‘Belgian ecommerce wants help’

Final yr, Belgian commerce affiliation BeCommerce launched a mission known as Ezyshop. No less than 2,140 corporations signed as much as obtain particular person teaching periods. In response to the group, Belgian retailers want additional help and the federal government ought to assist.

Mission Ezyshop

Ezyshop was launched final yr by BeCommerce, Bol.com and Mastercard to assist Belgian SME’s take their first steps on-line. Corporations on the lookout for additional assist to professionalize their on-line retailer might apply. Many functions got here from companies that needed to shut their bodily shops throughout lockdowns.

No less than 13 p.c of the businesses that utilized function within the sector ‘Well being and Magnificence’ and 10 p.c function in ‘Meals and Drink’. “The net food- and drink sector has change into extra well-liked for the reason that pandemic”, says Sofie Geeroms, managing director at BeCommerce.

‘Companies adopted client conduct and tailored to it.’

“Customers purchased 55 p.c extra provisions on-line in 2021 than a yr earlier than. This yr, that’s anticipated to develop with 15 p.c extra. We expect it’s a good signal that new ecommerce companies know the wants of the market this effectively. They’ve adopted client conduct and tailored to it. Even massive retailers do that, simply take a look at the brand new supply service of grocery store chain Delhaize.”

2,140 registrations for mission

In response to the founders, a complete of two,140 corporations have already signed up for the mission. Registration is feasible till the top of November this yr. In response to Geeroms, the good curiosity exhibits that there’s a demand for professionalization.

‘In 2021, 5,985 new on-line shops had been launched in Belgium.’

Earlier analysis confirmed that 5,985 new on-line shops had been launched in Belgium in 2021. This can be a development of 13 p.c. The variety of Belgian gross sales companions on Bol.com has additionally greater than doubled in two years from 2,600 to five,400. “Entrepreneurs can at all times use an additional push, particularly after the extreme COVID-19 disaster and in these financially troublesome instances”, says Oscar Hundman, director of ecommerce at Bol.com.

“We imagine within the energy of collaboration. We see {that a} platform typically enhances different gross sales channels, resembling their very own on-line retailer or a bodily retailer. Ezyshop is subsequently a significant mission and a pleasant addition to the recommendation and insights that we already share with entrepreneurs. The digitization of the retail sector is not a plan for the distant future, however the actuality of at the moment.”

Authorities should take accountability

“Small corporations wish to embrace ecommerce with open arms, however want that additional monetary help to take the step. We now have to attend for the federal government to take up its accountability on this,” mentioned Geeroms.