74% Dutch customers purchase on-line

In the course of the first quarter of this yr, 74 p.c of Dutch customers purchased companies or items on-line. This can be a lower of three p.c when in comparison with the identical interval a yr earlier. Customers additionally purchased much less bodily than digital merchandise on-line.

Final yr, 77 p.c of Dutch customers ordered one thing on-line. That is associated to the lockdowns throughout the COVID-19 pandemic, which resulted in additional individuals ordering on-line. These findings are from the most recent analysis on IT-use by Dutch households by Statistics Netherlands on Q1 2022. Over 6.000 individuals aged 12 years and older participated within the analysis.

88% of customers aged 25-45 purchased items on-line in Q1 2022.

Similar to final yr, largely customers within the ages of 25 as much as 45 purchased on-line. No less than 88 p.c of them ordered items or companies on-line. Whereas final yr 68 p.c of customers within the ages of 65 to 75 shopped on-line, this yr solely 61 p.c of them did.

Progress in on-line gross sales tickets

The net gross sales of tickets for cultural occasions has grown strongly, from 8 p.c in 2021 to 34 p.c in 2022. The distinction is expounded to the restrictions that had been nonetheless in place final yr as a result of corona disaster. Moreover, 9 p.c of Dutch customers purchased tickets for sport occasions. Final yr, that share was solely 2 p.c.

53% purchased footwear and clothes on-line

Strikingly, the analysis reveals a decline in on-line gross sales of bodily items. A majority of Dutch customers (53 p.c) bought clothes and footwear on-line. Final yr, 59 p.c purchased these merchandise.

Dutch customers ordered much less phyiscal items on-line.

There’s additionally a noticeable decline in different product classes. 1 / 4 of Dutch customers purchased furnishings and residential decorations on-line, whereas final yr that share was 30 p.c.

Most purchases are from Dutch on-line shops

Most customers purchased items or merchandise at Dutch on-line shops (70 p.c). A smaller share (22 p.c) ordered merchandise from different EU-countries and 12 p.c positioned cross-border orders at shops from the remainder of the world. Moreover, 22 p.c of customers purchased from a personal vendor, like on native market Marktplaats.