5 Content material Advertising and marketing Concepts for November 2022

Content material advertising and marketing is a wonderful option to interact customers, but it surely requires a endless want for matters. By no means concern, nonetheless. In November 2022, you possibly can have fun vegans, write about not shaving, profile letters to Santa, inform an area enterprise story, or supply last-minute present recommendations.

Content material advertising and marketing is curating or creating weblog posts, podcast episodes, or movies to draw, interact, and retain prospects. It’s the best when it supplies useful, informative, or entertaining information grounded in SEO.

Listed here are 5 content material advertising and marketing concepts your small business can use in November 2022.

1. Rejoice Vegans

November is World Vegan Month, and November 1 is World Vegan Day. For some manufacturers, this presents a possibility to attach with a comparatively small however loyal viewers.

There are reportedly roughly 79 million vegans worldwide, together with about 3% of the U.S. inhabitants and about 12% of millennials.

The time period “vegan” can have two meanings. For some, the time period describes a way of life that seeks to exclude, so far as doable and sensible, all types of exploitation and cruelty to animals for meals, clothes, or every other objective. And dietary vegans (generally often known as “strict vegetarians”) acknowledge veganism as a wholesome consuming technique that avoids all animal merchandise — primarily plant-based consuming.

Each varieties are keen to put money into services and products that match their existence. The Plant Based mostly Meals Affiliation estimates that Individuals spent $7.4 billion in 2021 on these merchandise. The market grows about 6% yearly.

If vegans are a part of your organization’s product base, take into account publishing content material that affirms these decisions and calls out the vegan objects your organization sells.

2. Movember; No-shave November

Movember is a worldwide marketing campaign to lift consciousness for males’s well being points equivalent to prostate most cancers, testicular most cancers, and psychological well being. The marketing campaign asks males to develop mustaches or beards all through November.

No-Shave November is the same however extra normal marketing campaign that asks folks to forego shaving to lift most cancers consciousness.

Your organization can take part in a single or each of those campaigns by producing content material that promotes the trigger and encourages folks to donate to associated charities. For instance, you might write weblog posts concerning the significance of males’s well being, share tales about how most cancers has affected folks you understand, or produce movies exhibiting mustache and beard types males may strive.

Your small business may additionally donate a portion of November gross sales to associated charities.

3. Expensive Santa

The second week of November is “Expensive Santa Letter Week.” It’s a time when kids have written letters to Santa Claus asking for Christmas presents.

For November content material advertising and marketing, you might produce entertaining posts that includes your prospects’ Expensive Santa letters, otherwise you may function such letters from well-known or fictional people.

A extra critical method can be to run a contest whereby customers submit their Expensive Santa letters to your small business for an opportunity to win. All the letters submitted may develop into user-generated content material in your web site.

4. Small Enterprise Saturday

Small Enterprise Saturday is a U.S.-based occasion on the primary Saturday after Thanksgiving. Created in 2010 by American Categorical, the occasion encourages folks to buy at smaller corporations.

Small Enterprise Saturday is a content material advertising and marketing possibility for multichannel retailers with a web based store and at the very least one bodily location. The content material may concentrate on a enterprise’s contribution to the neighborhood.

For instance, Turkish African Center-Jap, a small, three-generational retailer transported from Antalya, Turkey, to Boise, Idaho, would make a wonderful story.

Discover your connection to the neighborhood. It could possibly be that you’re the one enterprise on the town that sells a specific kind of product. Give attention to that in your content material.

5. Final-minute Reward Guides

The 2022 vacation procuring season will possible start in October. However don’t neglect concerning the procrastinators in your viewers of shoppers and prospects. Loads of of us will wait till the final minute to do their present procuring.

Intention at this group with a sequence of last-minute present guides. Goal particular recipients, equivalent to “Final-minute Items for Mothers” or “The Procrastinator’s Information to Looking for Your Favourite Niece.”