Constructing the Good Twitter Thread


A Twitter thread is a sequence of linked tweets, a type of quick weblog publish to start out a dialogue or present information. Threads are among the many greatest methods to develop a following on Twitter.

For a lot of companies, particularly these within the so-called creator economic system, Twitter is a superb technique to discover like-minded colleagues, increase an viewers, and make gross sales. I addressed that subject final week.

Throughout a presentation at Fincon — a convention for monetary coaches and authors — on September 10, 2022, entrepreneur Brian Feroldi described how he makes use of Twitter treads to develop and interact audiences. Feroldi, the founding father of Lengthy Time period Mindset, an investing e-newsletter that goes out to 40,000 subscribers each Wednesday, has greater than 358,000 Twitter followers.

For Feroldi, a superb Twitter thread has 4 components:

  • The hook,
  • The physique,
  • The ask,
  • The abstract.

The Hook

The hook is an important a part of the thread. It entices folks to click on and browse all tweets within the sequence. The hook is the equal of an e mail topic line or an article headline.

Feroldi has a pinned thread on his Twitter profile. This thread is amongst his greatest performing, with greater than 500 feedback, 6,400 retweets, and 28,000 likes. The hook is each attention-grabbing and in line with Feroldi’s content material usually, i.e., constructing wealth long run. It reads: “15 timeless investing ideas, visualized: 1: If you wish to construct wealth, you must make investments.”

Screenshot of a graph showing accelerated wealth building from investing vs. saving

Feroldi’s Twitter thread hook contains the subject, the primary a part of the physique, and a customized graphic.

Whereas there are confirmed techniques for hook writing, Feroldi recommends reviewing its efficiency to information your future tweets. If a thread performs nicely, doc the hook’s subject, format, and picture. For the latter, a picture, Feroldi used a customized graphic that clearly communicates the distinction between saving cash and investing.

The Physique

The physique of the thread incorporates your ideas on the subject, the equal of the primary textual content in an article. The physique ought to present worth to the reader. It ought to be clear, concise, straightforward to comply with, and ship on no matter you promised within the hook.

Within the instance thread from Feroldi, the promise within the hook is that the reader will see “15 timeless investing ideas, visualized.” Therefore the following 14 tweets within the thread ought to ship on that promise. And, that’s what Feroldi offers, including a tip and graphic in every subsequent tweet.

Screenshot of a table showing 14 steps to investing readiness

The physique of Feroldi’s Twitter thread fulfills the promise he made within the hook publish.

Don’t assume that the physique of a thread is unimportant or mild on content material. Feroldi estimated that he spends about 5 hours writing every thread. It’s critical content material meant to ship actual worth.

Take the identical care in writing a thread as you’d along with your greatest articles or newsletters.

The Ask

As soon as the thread has supplied worth, it’s time for the ask. The ask might be so simple as a name to motion to subscribe to your e-newsletter or go to your web site. It’d request the reader to share the thread together with her followers. Regardless of the ask, ensure it’s subdued, related, and straightforward to do.

Within the instance from Feroldi, the ask is twofold. First, he asks folks to comply with him on Twitter. Then he asks them to subscribe to his e-newsletter. These are each related, given the content material within the thread. They’re additionally straightforward to do.

Screenshot of Feroldi's tweet asking readers to follow him on Twitter or subscribe to his newsletter.

Feroldi’s ask tweet follows the 15 funding ideas he had promised within the hook.

The ask in a Twitter thread will rely in your advertising targets, however, like Feroldi, asking for extra subscribers is frequent. As soon as somebody is in your e mail record, it’s a lot simpler to pitch your merchandise.

The Abstract

Lastly, embody a abstract tweet on the finish of the thread that pulls the sequence collectively, just like the wrap-up in an article. In Feroldi’s thread, the abstract tweet follows the ask, which follows tip 15.


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