Understanding clients utilizing their search queries – Podcast

Podcast: Play in new window | Obtain

Sure, I wish to observe the Techlab Podcast, subscribe through: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | TuneIn |

Think about you wish to purchase one thing. You go to bol.com and also you begin typing the article within the search bar. Routinely you can be served ideas and because of this, you desire a restricted variety of articles from our 30 million merchandise catalogue. You choose the product you need, press the purchase button and there it’s, at your step on the chosen second.

Sounds easy, proper?

Impressed by a chat of our visitor of this episode earlier this 12 months, we needed to seek out out what’s behind the search bar. We needed to grasp search queries. Easy at first look, however once we dive into it we discovered it’s far more complicated than you may assume.

We had nice studying: as a buyer, I assist different clients to enhance their search outcomes. How that works? Hearken to this episode.

The search bar on the bol.com web site

What it takes to look

Questions can be answered like:

• How do I seek for a product?
• We’re not speaking in regards to the Google Search Engine and search engine marketing and why we don’t use Google Search?
• How necessary is search?
• What occurs if you kind in a search question?
• Phrases you’ll want to perceive once we speak about search: relevancy, rating/sorting, first web page, tail web page.
• What gadgets do you’ll want to take into consideration: Spelling, Goal Class, Filter values, Broadness.
• How will we take trending matters under consideration?
• As an Worldwide Engineer, is it onerous to work on a search engine with Dutch Product Content material?

Visitor

Hosts

Peter Brouwers

Peter Paul van de Beek

Shownotes