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The goal of an online store is to, of course, make sales, right? Well, typically. But there may be times that “making sales” doesn’t necessarily mean accepting payment for your items online.
Putting your WooCommerce store in catalog mode means that you can showcase your products without allowing purchases. While this may seem counterintuitive, there are several reasons businesses may want to do this. Let’s take a look at these reasons and how to best set your store up as a catalog.
More information and more visibility are always good things when it comes to your business. So even if you don’t want to accept online orders, adding a full gallery of your products and offerings on your website can still have an impact on your bottom line.
Even without actually allowing sales, a catalog-style website can help build your business and maximize profits by:
Online catalogs can be a good fit for many types of businesses. This can be your end goal, or just one step on the way to creating a full-scale eCommerce store. Your business might benefit from a catalog site if:
When using WooCommerce as a catalog, start by creating your products. Then, you’ll want to do two things:
You can set up your catalog by using a custom code snippet or an extension that will handle the details for you.
Aan extension is a great way to create an online product gallery. The Advanced Catalog Mode for WooCommerce extension offers a wide range of functionality and is ideal for online shops that will cater to different categories of clients on an ongoing basis. You’ll be able to customize every aspect of how your catalog works with just a few clicks.
With Advanced Catalog Mode, you can:
All controls are based on user roles as well, which means that you can allow some users — like your wholesalers — to continue to use the shop in regular mode, while guests can only see the shop in catalog mode. In addition, you can fine-tune which products are in and out for the catalog version, allowing some products to be purchased, while others are view only.
For a simpler solution, try the Catalog Visibility Options extension. Ideal for shops that want to set up a simple lookbook, this easy-to-use extension converts WooCommerce into a gallery.
Use the extension to:
The Catalog Visibility for WooCommerce extension is a great choice for sites that do mainly B2B sales to different wholesalers with different contract parameters. It offers detailed control over individual users, so you can make sure that only authorized buyers can purchase your products, at the right prices, in the right combinations.
With this extension, you can control product and pricing visibility based on:
You’ll be able to create a highly-customized shopping experience for each of your regular wholesale customers. Once they log in, they’ll be shown the products that fit their profile and can shop for the ones that best suit their needs.
If you’re comfortable working with code, you can add some custom code snippets to your site to remove or change WooCommerce checkout functionality. This code can be added to your theme’s functions.php file for a very lightweight, fully customized catalog solution.
You can write snippets that will:
If you’ve worked with WooCommerce hooks before, then these snippets can be blended and modified as needed. For example, the Add to Cart buttons can be changed to redirect to a quote request form, or additional restrictions on users or types of products can be added to control who can purchase what.
As always when working with your website, make sure you keep customers in the loop! When you set up a catalog-style online store, explain how everything works and how potential customers can actually buy your products, whether it’s in person or by contacting you directly through email. Keep your catalog up to date with your latest and greatest, and watch your bottom line grow as a result.
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