5 Content material Advertising Concepts for October 2022

Content material advertising and its shut cousin SEO are the “pull” in lots of promotional plans. Articles, movies, and podcasts draw potential prospects to companies, participating them with useful, informative, or entertaining content material.

In October 2022, your organization’s content material advertising may embody articles about monetary planning, vacation reward choice, Italian or Polish heritage, historic or movie star birthdays, or celebrating Web Day.

What follows are 5 content material advertising concepts your corporation can use in October 2022.

1. Monetary Planning Month

The Monetary Planning Affiliation created Monetary Planning Month in 2002 to coach Individuals about monetary planning and the way to save cash. Monetary planning consists of matters akin to retirement planning, property planning, insurance coverage, and investing.

Some have argued that it was no accident that this October observance comes simply forward of the Christmas gift-giving season when so many of us can overspend.

In your firm’s October 2022 advertising, take into account writing articles associated to monetary accountability and vacation purchases. You may spotlight the worth related along with your merchandise or how searching for items early with a funds in thoughts may assist your prospects.

You possibly can nonetheless purpose to promote your merchandise whereas making a case for accountable purchasing and serving to of us perceive the worth your merchandise and enterprise convey.

2. Vacation Shopping for Guides

‘Tis the season for giving, and your organization’s content material advertising ought to replicate that. October is an effective time to start out selling reward guides that includes your greatest merchandise and presents for Christmas 2022.

Do you promote magnificence merchandise? Why not put collectively a vacation make-up reward information? Or, you probably have a house decor enterprise, put collectively a vacation residence reward information that includes gadgets for each room.

Not solely will this content material profit your prospects as they search for vacation items, however it’ll additionally function a reminder that your organization exists with compelling merchandise.

3. Heritage Month

October is each Italian-American and Polish-American Heritage Month. It’s due to this fact a possibility to create content material celebrating the various contributions to America of Italian and Polish immigrants and their households.

For instance, a enterprise promoting energy gear may create content material describing how the wave of Polish immigration from 1870 to 1914 contributed to important development in U.S. public works and personal building.

A western clothes and footwear retailer may create content material concerning the Italian artisans who basically created the cowboy look. Pio Serratelli, an Italian, began his hat-making enterprise in 1878. Many take into account Serratelli as a few of the greatest western hats ever made. Likewise, well-known bootmaker Tony Lama, recognized for the cowboy boot firm he began, was additionally Italian.

Inside the trade your corporation serves, there’ll nearly definitely be a possibility to have fun Italian-American or Polish-American heritage that may resonate along with your prospects.

4. Well-known Birthdays

A staple of “tradition” or “life-style” content material advertising is to create posts about well-known people across the time of their birthdays. This tactic may be wonderful if there’s a connection between your merchandise, prospects, and the person you characteristic.

A mini-biography a few movie star may tie in nicely along with your merchandise. For instance, a males’s attire retailer might profile actor Zach Galifianakis’ type utilizing press pictures. The article might finish with product solutions for the same look.

Listed here are just a few examples of the people you may write about round their birthdays.

October 1

• President Jimmy Carter
• Julie Andrews
• Zach Galifianakis

October 2

• Sting
• Annie Leibovitz
• Mahatma Gandhi

October 3

• Tessa Thompson
• Al Sharpton
• Gore Vidal

October 4

• Susan Sarandon
• Charlton Heston
• Rembrandt

5. Web Day

On October 29, the world celebrates Web Day to commemorate the creation of the primary web site by Tim Berners-Lee in 1991. The easy web page has solely quick textual content studying, “This can be a check.”

Whereas that won’t sound like a lot, it’s laborious to think about a world with out the web. At the moment, the web has turn out to be a necessary a part of our lives.

For this would-be vacation, discover a solution to join the services or products you promote to the emergence of the world extensive internet.